Launching in February, the aim of the campaign is to support the growth of Mr Porky Crispy Strips and promote its “keto-friendly” nutritive components to millions of sport and fitness enthusiasts.
Tayto Group said pork snacks are increasingly popular amongst consumers looking for high protein, low carb options, with the ketogenic diet being the second most popular diet searched for in the UK.
The protein-rich Crispy Strips come in a range of formats including shelf-ready packing and clip-strips.
Matt Smith, marketing director at Tayto Group, said: “Meat snacks have long been a go-to solution for consumers looking for a high protein snack, but Mr Porky Crispy Strips is rapidly gaining a loyal following.
“With 20.7g of protein and only 0.1g of carbs per 35g pack, Crispy Strips really is the protein-packed porky snack.”