Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
Paleo players recently celebrated research which found this diet (which includes fruits, vegetables, lean meats, fish, eggs, nuts and seeds and avoids grains, legumes and dairy products) the most healthy.
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
There is much excitement about the potential for specialist diets to answer many diverse problems from obesity and type 2 diabetes (now believed to be the two biggest costs to the NHS) and also mental health. There is fascinating evidence emerging that the keto diet, for example, may help treat serious mental health disorders. A new clinical trial by James Cook University in Australia is investigating how this diet can affect conditions such as bipolar disorder.
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
Fab or fad?
But can these diets ever be truly accessible, convenient, and affordable options for mainstream consumers?
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
Yes, according to Andy Welch, a ketogenic food pioneer who founded SRSLY Low Carb. This UK-based brand has since made its name online becoming the leading provider of low carb bread before extending its reach into rolls, pizza, wraps and condiments.
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
The keto diet has been the most searched-for diet on Google for the last four years, Welch told FoodNavigator’s recent Positive Nutrition Summit.
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
“We conducted also survey of 1,000 people in the UK which found that keto and low carb diets equal the same amount of followers at the moment for vegan, vegetarian and paleo,” he told the audience. “For me that was amazing and goes to show the popularity it’s now seeing.”
Why Keto And Other Specialist Diets Are A 'huge Growth Area For The Food Industry'
So convincing are the links with weight loss, the NHS has introduced a low carb programme for people with, among other things, overweight or obesity, prediabetes, type 2 diabetes, high cholesterol. It also has a growing number of around 60 ketogenic dietitians working across a number of hospitals, revealed Welch.
The ketone diet works by restricting carbohydrate intake to provoke the body into producing ketones – an alternative fuel for the body that are made when glucose is in short supply. Keto is often called a diet, but it’s actually a metabolic state of ketosis, explained Amy Moring, the co-founder of Hunter & Gather, an ancestrally inspired…