Keto, Upcycling Steal the Show at 2022 Private Label Event


ROSEMONT, Illinois – The 2022 Private Label Trade Show showcased product innovations from over 1,400 exhibitors and over 50 countries in food, beverages, household goods, and more.

Among the food and beverage offerings, companies highlighted keto, plant-based, upcycling, regenerative agriculture, and eco-friendly packaging.

Among other topics, speakers discussed how consumers are looking to improve personal and planetary health. Caroline Davidson, director, agency and channel partnership for SPINS, noted that “Specific label claims or health focus or some type around a dietary preference like Whole30, keto, upcycled, etcetera” are some of the biggest trends impacting private label.

Consumers are showing a larger concern for the planet and valuing sustainability, according to Laurie Demeritt, CEO of The Hartman Group, as the concept of resiliency has evolved to a desire to strengthen the food system. Consumers have “this idea of helping community become more resilient, helping our neighbors, helping producers, helping farmers” etcetera, Demeritt explained.

Keto diet’s ongoing popularity

The Keto diet continues to gain momentum, with 11% of U.S. consumers stating that they had tried and/or followed a ketogenic or Bulletproof diet in 2021, according to Statista.

On the 2022 Private Label Trade Show floor in Greater Chicago, the keto claim was most prominent in the trail mix and granola categories, with Nature’s Garden Keto Snack Mix, SunRidge Farms Keto Trail Mix, InnoFoods KETO Grain Free Granola, and LAKANTO No Sugar Added Keto Granola.

Fans of Nutella hazelnut spread found products like Sanotti O’Sesame Keto Chocolate Spread from Beyond Meal Inc. (made with sesame seeds, coconut oil, avocado oil, erythritol, and stevia).

On the savory side, The Lupin Co. showcased their Pasta Protein made with Australian sweet lupin as keto & vegan and containing eight times fewer net carbs and eight times more protein than regular pasta.

Upcycled foods reduce food waste

Purchasing upcycled foods gives consumers an opportunity to help strengthen the food system by using foods that would otherwise go to waste. A Mattson 2021 Study of Food Waste found that 99%…



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